Chevrolet is launching a competitor to the Ford Ranger Thailand: new Colorado
Chevrolet Colorado new generation will debut at the Auto Show in Bangkok Thailand. The market will initially be launched in Thailand but could be brought to Europe, where it would compete with the Ford Ranger, Toyota Hilux or Volkswagen Amarok.
Chevrolet offered a preview of the new Colorado model, which will be officially presented at the 32nd edition of the Bangkok International Motor Show, which begins on 25 March. The presentation gives a clue about how it will look new generation of mid-range Chevrolet Colorado pickup trucks, vans built on Chevrolet's powerful past, winning numerous awards.
Thailand was chosen because that country for the international launch of the Chevrolet brand gained popularity and importance in the growing Thai market. In 2010, the share of light trucks accounted for 43% of all vehicles sold in Thailand. Colorado New Thai market will be launched towards the end.
"Trucks play an important role in the markets of South-East Asia," said Susan Docherty, Vice President Sales, Marketing and after-sales service GMIO. "Nowhere else model pickup trucks and Colorado are not so much integrated into the local lifestyle in Thailand. Thailand was natural that the public will be the first to see the new Colorado model. "
The world premiere will be disclosed more information. The public will be able to see Chevrolet Colorado for the first time at the Bangkok International Motor Show which runs from March 25 to April 5, 2011.
Although not stated this, but the announcement of the Chevrolet was taken over and we can speculate that it could bring new Chevrolet pickup truck Colorado and Europe. If this happens reorganize certainly Chevrolet Colorado will compete on an equal footing with models like the Ford Ranger, Mazda BT-50, Mitsubishi L200, Toyota Hilux, Volkswagen Amarok.
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