Chrysler Has Disappeared In Europe, Dealers Will Sell Lancia

Fiat, the Italian manufacturer that controls Chrysler, has stopped selling the American brand in Europe, after four decades of presence on the old continent. Lancia combination with Chrysler is part of Marchionne's plan to stem losses in Europe.

Sergio Marchionne, Fiat CEO of Chrysler, announced today that Chrysler's car sales in Europe were stopped. Under the plan, Chrysler Fiat and Lancia brands will unite to stem losses and cut costs by 1.5 billion by 2014. Under Fiat, Chrysler sales have reached almost a quarter of all when he was under the control of Daimler.

Fiat, the Italian manufacturer that controls Chrysler, has stopped selling the American brand in Europe, after four decades of presence on the old continent. Lancia combination with Chrysler is part of Marchionne's plan to stem losses in Europe.

Sergio Marchionne, Fiat CEO of Chrysler, announced today that Chrysler's car sales in Europe were stopped. Under the plan, Chrysler Fiat and Lancia brands will unite to stem losses and cut costs by 1.5 billion by 2014. Under Fiat, Chrysler sales have reached almost a quarter of all when he was under the control of Daimler.

"I could not keep the two brands everywhere, so I had to decide," said Francois Olivier, director of Fiat and Lancia brands Chrysler leads. "Lance is the best known brand in Europe, while in the U.S. and the rest of Chrysler is a more global brand."

Fiat Jeep models will continue to sell in Europe, with a spear. Marchionne wants to expand the Jeep brand of Chrysler and Fiat's Alfa Romeo on a global scale, competing with brands of General Motors and Volkswagen group. Lancia will be a European brand, enriched with Chrysler cars.

Chrysler 300 sedan will be sold as a four quarter from the Lancia Thema, Chrysler 200 will arrive in European showrooms as the Lancia Flavia, while other models will be rebranded American brand to increase line Lancia models.

Fiat Lancia wants to double sales to 250,000 cars in 2014, from 99,400 units sold last year. Combination with Chrysler is critical for Lance, which is too small to survive alone, "said Marchionne. "It will be very difficult for Lance to double sales in view of fierce competition," said Massimiliano Romano, head of a brokerage in Italy. "Marchionne is moving in the right direction. But margins are small, so we need to optimize resources. "

Source: http://www.chrysler.com/


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Comments

Well, Chrysler has after all a bad rep in Europe because of quality issues - and they have only been slightly better then Lada in tests..
They stop 8 times more then the best brands like Toyota, BMW and Porche, 7 times more often then Volvo, SAAB, Mercedes, Lexus, and 6 times more then VW, Mazda and Honda.. just to mention a few of their competitors.

I'm not sure that re badging a brand will solve that. Also .. fuel economy must be taken seriously with the extreme eco tax they have in many European countries.

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