Daimler Trucks emergent global excellence

2010: Increases in sales and profitability in all regions. 2011: Growth at the regional level, focusing on growing markets. The modular system provides adequate products to each market. The strategic goal for 2013: "To achieve 8!"

The global economy recovered in 2010, although the pace of this positive development has varied greatly from region to region. This economic progress has led to a significant increase in the demand for transport services and, therefore, and commercial vehicles. While the European truck market has grown moderately in 2010, the Brazilian truck market has grown by more than 50 percent compared with last year. Application for trucks in North America and Japan increased substantially. Daimler Trucks has benefited considerably from the commercial vehicle market recovery in 2010.

In 2010, the Daimler Trucks sold 355,263 vehicles worldwide, these figures representing an increase of 37% up on the previous year.

For division, these sales have generated a profit of 24.024 billion euros (+31%), allowing them to successfully defend its leading position in the manufacture of large and medium-tonnage trucks. At a figure of 1.323 billion euros, the division's EBIT was positive, significantly higher than that recorded last year, to 1.001 billion euros.

Andreas Renschler, Member of the Board of Management of Daimler AG, responsible for Daimler Trucks and Daimler Buses, analyzed the business development of Daimler Trucks in Stuttgart, with the presentation of the strategy division for the coming years: "When the economy grows, the need for services transport increase. We are among the top three producers in terms of market share for all our core markets and all our business units have again become profitable. "

In 2010: Increase in sales, profits and profitability in all regions

Strategy "Global Excellence" allowed Daimler Trucks to be prepared than before to cyclical changes in the commercial vehicle industry and thus to overcome the crisis in good shape.

Growth will be restored in 2011. Global markets are rising for truck and Global Excellence strategy of Daimler Trucks Division founded growth for years to come.

Last year, the administration remained a major concern market cycles and achieve operational excellence. Increased efficiency has been achieved through a more rigorous management of costs, implementation of various instruments of flexibility in manufacturing sites and extensive programs in individual business units.

As a result, all operating units experienced growth in sales, profits and profitability. Daimler Trucks starts, so the new business year in a position completely new competitive force.

Since 2011: Growth at the regional level, focusing on growing markets

Priority for 2011 and future development will be profitable in all aspects - quantitative and qualitative, traditional markets, but also for emerging products and services.

Along with the steady increase its activities in core markets, Daimler Trucks made significant progress in the newly industrialized countries and other growing markets. "Turkey is a core market for Mercedes-Benz trucks, with a spectacular growth," said Renschler. "This country has already occupied the fifteenth place among the world's most powerful economy, ranking third place for us in terms of sales of Mercedes-Benz trucks." Brazil is the largest market for Mercedes-Benz trucks .

Currently, Russia is the largest growing market in Europe, and in June 2010 Fuso Trucks Russian Kamaz successfully produces and distributes in Russia Fuso Canter model, about eight hundred units of this model of light commercial trucks were sold in Russia last year. Moreover, in mid-March, 2011, Mercedes-Benz Trucks Vostok officially opened a new factory in Chelny, where it now assembles the first Mercedes-Benz Actros.

In February 2011, India celebrated the opening of the fifth model of Daimler Trucks - BharatBenz. In the next five years, Daimler Trucks will invest in India a total of 700 million euros, a country where, in 2012, the division and will start production of 6-49 tonnes GVW trucks, the new plant in Chennai.

An important milestone has been achieved in China last year, with the signing of a new photon with joint-venture agreement. "We are very confident that we will receive the business license for this joint venture in the summer of 2011," Renschler said. "We also, in photonics, and the right partner, is already producing 100,000 trucks. At the moment, is building a second plant, which means that in future, our joint venture company will have total annual production capacity of 160,000 trucks. "

In addition to its traditional operations and markets in Russia, India and China, Daimler Trucks and focus on new growth markets that will arise.

"We have identified ten focus future market for Daimler Trucks," said Renschler. "Essentially, our selections were based on three criteria: overall economic outlook, local truck market volume and initial business conditions in their markets." Upcoming Markets Focus ten are: Algeria, Argentina, Colombia, Malaysia, South Korea, Syria, Thailand, Ukraine, Venezuela and Vietnam.

The modular system provides adequate products to each market

Regardless of the prevailing economic situation, Daimler Trucks constantly investing in new products, research and development. In fact, in the next 24 months, virtually the entire division will renew its product portfolio. Emphasis will be here to further improve fuel consumption, the safety and durability as well as the expansion of post-oriented marketing and customer service.

Global Development Network and the Daimler Trucks division's decades of experience in cross-brand projects have created a modular system that generates synergies while enabling the development of products specifically tailored to specific customers and specific market requirements.

This month, DTNA unveil two new vehicles: 4700 Western Star and Freightliner truck for a new business segment. In addition, in mid-March, began marketing the new model Fuso Canter in the U.S. and Canada.

Currently, it generates synergies and propulsion components. New generation of engines for heavy trucks has simplified the previous portfolio, consisting of four families of engines manufactured at four plants, leading to a single family of engines manufactured in two places. This Heavy Duty Engine Generation is now used successfully in Japan and DTNA Fuso U.S., the European version of Heavy Duty Engines Generation is already presented Mercedes-Benz engine plant in Mannheim. This is the new generation of Mercedes-Benz engines that already meet the Euro 6 emissions standards scheduled to take effect in 2014.

The strategic goal for 2013: "To achieve 8!"

Daimler Trucks has set a target completion by 2013, a commercial return of 8 percent across the business cycle. Renschler explained how the division will achieve this goal: "We have established a clear road map, our approach as" Regional Champion ", thus reducing fixed costs and break even, and substantially investing in new products and technologies."

In the 'Regional Champion, all business units of the Division aim is to maintain or acquire top positions in their markets.
In addition, systematic measures of cost management, continuous improvement in all units, exploiting the potential synergy, the launch of new generation products, entering new markets and growing success in traditional markets will continue to serve the objectives of Daimler Trucks.

"We walk in 2011 from a position of strength", said Renschler. "Anticipate a significant increase in the truck market, particularly for medium-duty trucks and heavy. At present, the level of our new contracts in Europe and North America exceed our expectations and, if this trend will continue exceptionally positive, and might be forced to adjust to market forecasts. "

Renschler added, "No other manufacturer of trucks today so do not offer a broad portfolio, with products and technologies to the Daimler - and no other manufacturer of commercial vehicles has a global network of services whose scope of scope and density close to ours. So who else but the inventor of the truck is well positioned to actively shape the future transport industry? "

Source: http://www.daimler.com/

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