Ferrari sales record in China in 2010
If figures are added for Hong Kong and Taiwan, China is becoming one of the 5 most important international markets for Ferrari, a great result considering that the official dealer network was opened just six years ago.
2010 is a historical one for Ferrari in China, not only because it broke all previous records, but also because of the 999 th customer will be center stage at a special celebration will take place on 14 January. The number is even more special because, in China, the number nine is considered lucky and represents longevity.
Ferrari's success in China is the result of special attention given by the company in marketing in recent years, culminating in 2010 with the introduction of dedicated initiatives. Structure official dealer network has been strengthened and new partners were selected to increase the number of dealerships, now 10, with new dealers ready to open its doors in the coming months. Year 2011 represent the start of the first Asian championship in the Ferrari Challenge racing series single brand.
Ferrari dedication of its strategic marketing was highlighted in 2010 HY-KERS demonstration vehicle display at the Shanghai World Expo and the release of the Italian flag Ferrari 599 GTO at Beijing Auto Show - Ferrari's first world premiere in China.
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