In a move aimed at strengthening the brand presence and increase sales in Korea, GM Daewoo Auto & Technology (GM Daewoo) announced that it will replace the current brand with the brand that enjoy the highest growth worldwide: Chevrolet.

All new products the company will be the Chevrolet logo. In addition, GM Daewoo said it will change the company name in GM Korea, in line with the rest of General Motors operations.

"This new brand strategy is designed to strengthen our presence in Korea, recognized as one of the most powerful country in the global operations of General Motors. We are very well positioned to bring one of the world's iconic brands in Korea, "said Mike Arcamone, president and CEO of GM Daewoo. "We can not afford to stand still, and why I chose to make a bold move to launch Chevrolet in Korea."

This year, the company will launch the most aggressive package of vehicles in its history and will thus have a completely new product line with the introduction of 8 new models will carry the Chevrolet logo. The portfolio includes the Chevrolet Camaro, Chevrolet Orlando, Chevrolet Aveo and a new SUV and a new premium mid-class sedan.