Hyundai better image for World Cup

A study conducted by Echo Research has found that at the end of the World Cup, which lasted one month, Hyundai has registered highest growth in terms of brand awareness among all sponsors.

Over 1,000 members of the British public were interviewed before and after the event, and after the championship Hyundai obtained an increase of five percent in terms of reputation. Results were positive in other regions: the Netherlands, brand awareness has increased three times during the opening match and final.

Comprehensive study conducted by Survey Sampling International (SSI) found that both men and women have contributed to Hyundai's reputation, the most significant contribution with a women between 20 and 29 years and men between 30 and 39 years.

According to market research group Nielsen McKinsey, during the World Cup, Hyundai has been the subject of almost five percent of all online discussions. This Hyundai placed sixth in the rankings of the most discussed brands of all sponsors and official partners of the 2010 FIFA World Cup South Africa ™. According to Experian Hitwise, during the World Cup, Hyundai recorded a 10 percent increase in online searches in the UK, standing comfortably ahead of the car sector, which had an overall increase of less than three percent.

Worldwide official partner status of the event meant for international promotion and provision Hyundai over 600 dedicated competition car.

In Europe, Hyundai's World Cup campaign has been enhanced by numerous activities which encouraged fans to "feel the game." Parks dedicated fans Hyundai (Hyundai Fan Parks) have show football in front of over 2.5 million supporters in 20 European locations, the screens of 60m2, with entertainment before the game, having played the atmosphere induce lively.

In Hyundai's Caravan, a convoy of 32 vehicles specifically World Cup stickers have toured Europe, and fans were invited to assess the latest Hyundai models and participate in a wide range of activities and competitions. Thousands have signed the Hyundai Goodwill Balls balls, sending messages to encourage the teams competing in South Africa.

Allan Rushforth, Vice President Hyundai Motor Europe, said: "Hyundai's ambition is to become one of the top five vehicle manufacturers in Europe and in recent years have made important steps towards achieving this goal. Our highly visible presence on the continent during the World Cup helped us to increase our brand awareness, giving us a solid platform on which to raise market share by selling models for the European market. "

"We are proud of our long relationship with FIFA and UEFA, and we are honored to be an official partner of the next FIFA World Cup hosted by Brazil in 2014. But before that is the UEFA European Championship 2012 in Ukraine and Poland. Certainly it will be another fascinating tour, and Hyundai will once again bring fans into the action, to help them penetrate further into the game. "

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