In 2009, Toyota's European sales fell by 20% and 40% Lexus
Toyota sold in 2009, European markets, a total of 882,351 vehicles. Japanese company sold 855,294 cars Toyota (-20% compared to 2008) and 27,057 Lexus cars (-40% compared to 2008), reaching a market share of 4.9%.
Sales of Toyota Motor Europe low (TME) were affected by difficult economic conditions in many countries and a few changes to the product lines. In 2009, TME has produced 517,579 vehicles (-26%), 527,942 engines (34%) and 553.839 transmission (-5%).
The five models built in Europe, Aygo, Yaris, Auris, Verso and Avensis reached 565,007 customers in 2009. Top-selling Yaris was Toyota, with 215,921 units, down 10% compared to 2008. New Avensis and Verso have helped increase market share in their segment.
The third generation Toyota Prius has a 3% increase in sales, reaching 42.712 in 2009 and thus exceeded the quota TME 200,000 hybrid vehicles sold in Europe.
Lexus sales were led by the new RX, which has sold 13,647 units (-22% compared to 2008), in which version of the RX 450h has reached 10,702 customers. In 2009, hybrid vehicles contributed 45% (12,134 units) to total sales of the Lexus brand, remarking the increasing demand for 'green' technologies among premium car customers.
"We look towards 2010 but we expect a more predictable market in Europe, with an industry slightly lower than the level of this year," said Tadashi Arashima, president of Toyota Motor Europe. "Improving the supply of products in the main section, C will increase sales in the coming years, especially through the introduction of the Auris HSD, built in Europe and a completely new hybrid Lexus range - second prize in the strategic segments."
In 2010, Toyota will introduce hybrid vehicles about 200 type plug-in "(rechargeable from the mains) in Europe to test government and business fleets. PHV vehicles (plug-in hybrid vehicles) are expected to be more efficient in terms of fuel consumption than conventional hybrid models, leading to further reduction of CO2 emission.
Source: http://www.toyota.com/
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Comments
Since my father used to be in the car business, I know a little more about cars than some so when I chose to purchase a Toyota, I was terribly impressed with performance, design, quality, and over-all workmanship. I drive a Toyota Solara and am looking for a new car however, since you have decided to remove the Solara from your inventory, I am now at a loss as most of the cars designed today are UGLY. I won't buy German or Korean and I am not crazy about American manufacturers so will have to settle for the Accord or some other car that 'looks' like a Solara. I suspect they stole the design. I have 3 other friends with Solaras and they all say the same thing.
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