Katie Melua is the new Opel brand ambassador

The collaboration between Opel and singer / songwriter Katie Melua, one of the biggest stars in music and the voice behind "Nine Million Bicycles", will coincide with the 2011 European tour. Melua will accompany amps in Europe.

The new partners announced their collaboration in a broadcast from AIR Studios in London.

Opel talents and involvement in music and entertainment industry have a role in the company's strategy to re-energize the brand and strengthen its position in key markets.

"We are delighted to work with Katie Melua, who is a remarkable person and a fantastic artist. We are very pleased to be one of the faces of our brand in the future, "said Alain Visser, Vice President, Opel sales, marketing and aftersales. "The key brand values of our strategy are innovative, dynamic and emotional design - as well as environmental awareness and social responsibility. We are committed to these values and Katie Melua to support them in a credible and authentic. "

The singer is thrilled with the partnership. "I feel very comfortable, is a very good match," she said. "I like how the Opel addresses topics such as environmental protection and sustainability while communicating emotion and enthusiasm for life. Yesterday I had the chance to drive amps in London - and it was great!

Recognized as an international advocate for environmental action and charity, Katie Melua has become the forefront of international music stars in his unmistakable style. He already won an impressive collection of prizes in a relatively short career. These include "Echo" (Most international debut) and "DVD Champion" (Music Artist Award), both in 2005, the Dutch "Edison Award 2006 (best international singer), World Music Award 2006 (the most successful British singer in the world), "Golden Camera (Best International musician) and another" Echo "(Best International Artist rock / pop), both in 2007.

Born in Georgia and now a British citizen, Katie Melua was the best-selling British singer in 2005 and 2006. All four albums - 'Call Off The Search', 'Piece by Piece', 'Pictures' and 2010 'The House' - came into the international charts.

Source: http://www.opel.com/

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