Mazda: Growth Comes From Service And After-Sales Services

Mazda expects to maintain sales mark in 2011 at a similar level as in 2010, the decline in first quarter will be offset by a further increase due to the "piece", the service and after-sales service.

"At Mazda in Romania has a market share of about 1%, ie at a similar level to last year. Brand potential is to reach a level of 2-3% of the market, similar to that in other European countries . Overall, at European level had approximately 1.5% market share, but are weaker markets, such as France or Spain, but strong markets such as in Germany or Austria, "said Jerome de Haan, director Mazda Regional Central and South-Eastern ZF.ro

On the local market, Mazda sold 113 cars in the first quarter of this year, down 50% over the same period last year, according to APIA statistics (Association of Automotive Manufacturers and Importers).

Mazda's market share in the first quarter, taking into account only the cars, was 0.8%, similar to that recorded in 2010.

"On the market there are estimates that there will be a new boom, but even that will go down again. Now I focus to help dealers to grow revenues and after-sales service. When the number of cars sold does not increase, the importance of entering the service is even greater for the dealership to obtain further profit, "said de Haan.

Source: http://www.mazda.com/