Mazda maintains its market share in Europe

n terms of a decrease at a European level of 11%, 12 countries have recorded increases in market share Mazda in the first half of 2009. The new Mazda3 is seen as a positive factor for sales.

European auto market is faced with the global decline recorded by the industry in the first half of this year, a decrease in the level of European and 11% in some countries more than 60%.

Although the market is unstable, Mazda has managed to increase market share in 12 countries. Six markets have set records for the first half of the year - United Kingdom (2.4%), Russia (3.5%), Portugal (2.8%), Slovenia (3.3%), Croatia (3.4% ) and Poland (1.1%). Other countries where Mazda had a market share growth in this period were Belgium, Switzerland, Denmark, Norway and Turkey.

In many markets were launched programs to stimulate the auto fleet renewal and first results have indicated that they had a significant effect on increasing sales at Micro segment ( "A"). While Mazda does not offer models in this class, the number of units sold by the company during the first six months of this year have helped achieve a market share of 1.8% average European level.

Mazda has recently launched new version of the best selling model in the range - Mazda3. Results in markets where the car is already available were good and it is expected that the positive effects to observe both in terms of sales and market share this year in Europe.

Source: http://www.mazda.com/

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