Smart Motorist

Launch Mini Countryman crossover at the Geneva Motor Show was a sufficient reason to launch an unconventional campaign. The city built on Lake Geneva was renamed MINIWOOD "a gigantic project.

Gigantic project meant MINIWOOD Mount Salève on French territory, is the largest of its kind, having a height of 30 meters and 192 meters wide. In light series is visible from several kilometers from the city of Geneva residents and many visitors to the salon Swiss.

This unconventional promotional campaign involving powerful technologies: high-performance projector that illuminates an area of 5760 square meters with a power of 28,000 watts.

The project will be completed by a short film created in typical MINI style. "Viral" will reveal how the projection is made and will be distributed on the Internet. Movie poster entitled "Mini Countryman - Getaway" will kick guerrilla action, and with the world premiere of the beginning of the fourth Mini model will increase the vehicle's popularity among the public, while stressing the brand presence in Geneva.

MINIWOOD not be complete without the celebration of "Walk of Fame. So, as the Motor Show visitors come from airport to Palexpo, for example, will be guided by "stars MINIWOOD.

In true Hollywood style in January, Mini Countryman is parked on a red carpet on the streets of Geneva, and a sign next to it bears the slogan "I became famour in MINIWOOD - Mini Countryman. Getaway ".

The new Mini Countryman, available with permanent full traction "Mini ALL4" will reach the market in September 2010, at a starting price of 20,200 Euro.