Mitsubishi announced its medium-term plan: "Jump 2013"
Mitsubishi has announced "Jump 2013, its business plan over the medium term for the period 2011-2013. The manufacturer will launch on November 8 electrically powered vehicles by 2015, hybrid models since 2013. Colt will not be successful in Europe.
The new plan of Mitsubishi Motors Corporation (MMC) reflects the huge changes in the auto industry demand caused by global economic difficulties. Focusing business resources in important areas such as rapid growth in emerging markets and environmental initiatives, and also reformându-cost structure. Jump in 2013 aims to "increase and leap forward."
Regarding products, MMC will launch November 8 electrically powered vehicles by 2015, as part of its efforts to reduce environmental impact. These will include hybrid vehicles in 2013 to improve fuel efficiency compared to conventional machines. In parallel, MMC will maintain its global strategy focused on compact cars and SUVs, which expects an increasing demand, particularly in emerging markets.
In expanding markets, Mitsubishi plans to extend its product line by introducing high demand vehicles such as SUVs and compact cars comprehensive, efficient, competitively priced ("Global Small").
In Europe, Mitsubishi has decided not to introduce a successor to regional specific model Colt.
MMC will also strengthen its production capacity to meet demand in emerging markets in these regions. In Thailand, Mitsubishi will build a third factory, becoming the second large area of export after Japan. In China, MMC will also strengthen its production capacity through joint-venture with a local partner in Russia and will start production of a new SUV. At the same time, production capacity in Japan, USA and Europe will be adjusted to the targeted sales volumes.
Besides the alliance with PSA Peugeot Citroen, Mitsubishi will expand its cooperation with Nissan.
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