No.1 Honda Dealers give up and move to Ford

ATI Motors Company, the number one Honda dealer in the province over the past 6 years, I say the beginning until the end of the first quarter of 2011, drop and change the switch to Ford NSC.

Established in 2004 as a Honda dealer in the U.S., ATI Motors Company has worked 7 years in three different locations: the most important commercial center in Iasi - Iulius Mall Blvd location Păcurari and 3S complex on Route 28, U.S. - Tg. Beautiful, an investment of 3.2 million which included both showroom and servicing and bodywork.

Gradually, both the team and increased investment in U.S.. The results were immediate and for 6 consecutive years, ATI Motors Company was increased and the number one dealer in the province of the Honda with a market share of 12% of Honda sales in Romania in late 2010.

Market share of cars sold by Honda Motors Company in Iasi ATI has varied over the years: 0.89% - 2005 0.73% - 2006 1.8% - 2007 2.06% - 2008; 2 5% - 2009 3.19% - 2010 and culminating in the first quarter of 2011 with a rate of 6.52% of the total of 368 cars sold in Iasi.

Figures show the evolution of a dealer who has grown, matured in its development and his team continually invested and what is most important to always put customers first plane thinking long-term strategy in which customer satisfaction was permanent number one objective.

Honda Trading Romania came as the official importer of Honda cars in Romania in 2006 and achieved market share at national level are: 0.19% - 2006 0.63% - 2007 0.94% - 2008; 0 76% - 0.74% 2009 - 2010.

Honda is indeed a mark for those "fans" and hence a niche market but ATI Motors Company demonstrated that the formulation applied to ensure success even if the brand does not address a large market.

On May 5, 2011 Blind held official dealership new Ford dealer in Iasi by ATI Motors Holding, an event attended by Mr. Henrik Nenzen - Managing Director of Ford NSC (National Sales Company) Romania.

The official opening, Mr. Henrik Nenzen declared: "I am honored to welcome the team Motors Holding ATI's sales network in Romania Ford family. I chose to be partners in Iasi as a dealer because they are the best. Iasi is one of the most important markets for Ford in Romania and I am glad that today we take this step to create stronger links with dealers and customers in the country and region. I wish them luck in the future. "
Basically, the auto complex selling Ford cars Honda are now found, however, service activities are for Ford and Honda.

Motors Holding CEO of ATI, Mr. Manolache Marius said: "Since it opened in Iasi Honda invested in the hope that it will reach a time and a profitable business. This horizon is seeing the conditions in which Romania is Honda's market share below 0.8% and is declining in recent years, dealers have no support from the importer to support standards. In Romania, a Honda dealer to be profitable, must operate in a much smaller place, not in a complex of 2,000 sqm, which have invested approximately 3.2 million. While our partnership with Honda Trading Romania was completed on May 4, 2011, customers still expect the same professionalism and quality service, overhaul and maintenance for mechanical and bodywork, painting of the Honda cars, as authorized service RAR We believe that applying the same strategy and long-term thinking always particular focus on the customer satisfaction, our results will be above expectations. Ford is the only U.S. manufacturer that has managed to recover after the crisis by its own forces, and the redesigned long-term strategy and this assures us that our partnership will be successful. An important factor in our decision was the fact that Ford came NSC in Romania in mid last year as an importer of the brand and are sure that is the correct choice. "