Opel Launches New Brand Communication
Opel presents its new global brand communication and new communication design. The campaign will run in 36 countries, including Romania, and will use a variety of channels, including TV, print, online, trade marketing and marketing dialogue.
The campaign for the top model Opel Insignia, will launch the company's international partnership with its new creative agency, Scholz & Friends.
"" Wir leben Autos "remains our claim European brand," said Alain Visser, Vice President Sales, Marketing and After-Sales Adam Opel AG. "We want to show a more clear that Opel is well positioned in the center of society. Brand offers practical technical innovations at affordable prices and individual design, future-oriented."
The new approach brings a clear style, confident to communicate brand messages. "Strengthen the link between our cars and customers with this brand communication. Opel aims to provide practical answers to real needs of modern customers," says Tomas Caetano, Director of Brand Marketing, Opel / Vauxhall. "Opel is open-minded and receptive. Mark is presented with pride and dynamism in the new campaign, which starts very successful model according to Insignia."
"We expect the new brand communication lead to greater visibility of our offers in the market and Opel in society," added Alain Visser.
In addition to the messages clear and bold, the elements that define the brand new style of communication include the design, font and colors Opel Opel traditional yellow, black and white. In coming months, the new Opel brand communication will also be a key element in the premieres of many other models. These include the launch of the much anticipated electric car amps, the next generation of Zafira and Astra GTC Coupe Hatch.
Scholz & Friends was the creative partner of Opel in November 2010. After a multi-stage pitch against top international competition held last year, the agency won the account as lead agency of Opel in Europe. Scholz & Friends is also responsible for international materials for products and brand communication for the entire range of cars.
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