Seat will launch four new models in 2012

Seat expects sales growth next year amid the launch of new models, said company director. Leon New, an entirely new entry-level model, a sedan with four doors and Ibiza will begin a major facelift in 2012.

"We want to increase sales from 340,000 units last year, with 8 to 10 percent - thanks to existing models. Also we want to sell 45,000 units Ibiza ST (station wagon) this year. Alhambra already exceeded the plan, so the whole year we expect to have a volume of 20,000 units. This demonstrates that our brand flourish, "he said in an interview with Automotive News Europe, James Muir, who took over in 2009 the Spanish manufacturer.

Seat expects higher growth in 2012 will start with a new model offensive. "We launched four new machines: the new Leon, an entirely new entry-level model, a sedan with four doors and Ibiza with a major facelift."

To meet increasing demand, Seat plans to increase its workforce. "We have a total of 13,500 employees and will begin recruiting again. By the end of this year we will employ between 300 and 800 new people, "said Muir.

He said that this increase is very important for the Spanish market, where unemployment is 20%.

Seat has ambitious plans as part of Volkswagen Group's 2018 Strategy. By the end of that year, Muir wants Seat global sales to reach 800,000 units and the manufacturer wants to achieve a profitability of 15% on the investment. Seat has reported a loss of 311 million euros in 2010 and as director Francisco Javier Garcia Sanz Seat, the Spanish brand will return to profit in 2013.

Source: http://www.seat.com/

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