Top 100 Brand 2011: Returns To The Toyota Brand That Is Worth More

BrandZ Top 100 is the ranking every year in a row puts the marks of all the major companies in the world, establishing what are the brands that are worth more, even considering the intangible but very important part of the public. In the ranking-of course-also includes the biggest names in the automotive world. And in 2011, was more value to Toyota, back to the top of the class of the field.

The value of the house has risen 11%, to 24.2 billion dollars, the equivalent of 17 billion euro. And after only one year away from the summit, the name of Toyota is back on the top step, continuously occupied from 2006 to 2009. The greatest asset of the intrinsic value of the house is naturally represented by its hybrid technology, which is a world leader in the field for years.

The second satisfaction Toyota Lexus came from, back in the Top 10 with its estimated value of $ 3.7 billion (2.6 billion euro). Behind the Japanese giant, on the lower rungs of the podium, they are classified, respectively, BMW and Mercedes. The value of the latter increased by 12% compared to last year. Behind the two German names are in the order of Honda, Porsche, Nissan, Volkswagen, Ford, Audi and Lexus.


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