Toyota introduced the "Global Vision"
Toyota Motor Corporation introduced a document called Toyota Global Vision, which not only indicates the direction to be taken by the Japanese manufacturer but also wants the transmission lines to customers and the general public.
"Global Vision" incorporates experience gained from the Toyota global recession and financial crisis that followed the series from the recall of its cars, says the Japanese manufacturer's press release. The new strategy also highlights the ideal form that the company would be taken in response to her rhetorical questions about what kind of organization must be Toyota and what values should honor.
Toyota, the "Global Vision" aims to bring "the safest and most responsible ways of mobility", "to lead the way for future mobility." The Japanese manufacturer says it is "dedicated to quality and constant innovation," respects the planet "and wants" to exceed expectations and be rewarded with a smile. "
In terms of product strategy, Toyota aims to expand its line of hybrid models, scheduling the launch of at least 10 models by 2015, and continue to develop a whole range of plug-in hybrid vehicles, electric vehicles fuel-cell. Also, Toyota has said it will continue to reduce its fuel consumption in conventional engines.
The same strategy "Global Vision", Toyota said that over the next five years will focus on minimizing environmental impact and optimization models for emerging market needs. By increasing sales in emerging markets, Toyota hopes to balance its portfolio in markets in Japan, the United States and Europe. If 2010 sales results were 60% and 40% industrial markets in emerging markets this year, Toyota has planned that the proportion between the two to be 50-50.
For emerging markets, Toyota wants to expand production capacity and demand prospectând analyzing each region.
Toyota launched late last year Etios model, a low cost that will seriously compete with the Dacia Logan in the Indian market.
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