Volkswagen extends its partnership with Red Bull
As a global sponsor of the Red Bull Air Race, Volkswagen is extending its partnership with Red Bull. Since the next race at Windsor, Canada, on June 6, German manufacturer of automobiles is presented as a partner of this unique competition in the air.
Volkswagen and Red Bull brands were active partners in events with high-performance sport in the last six years. Since 2004, the Austrian company logo was a constant companion successful model Touareg manages a triple victory in the toughest marathon race, the Dakar in January 2010. These partners now extend their successful cooperation. Since the next race at Windsor, Canada, June 6, Volkswagen will provide support as global sponsor trips in vehicles.
"Motorsport - both on land and air - but it means sporting and technological innovations. It is these attributes also apply to our models of cars, "says Jörn Hinrichs, director martketing Volkswagen. "At Volkswagen, we have an appealing tradition of supporting events, client oriented and emotional, such as the recent meeting of the Wörthersee GTI, which were approximately 120,000 visitors. Races Red Bull Air Race is the perfect environment for the presence of our brand and our sports cars such as the Scirocco R '.
Besides sponsoring the Red Bull Air races overall, Volkswagen is involved as a sponsor of German rider Matthias Dolderer team. He will compete in future races placed VW logo on his plane manufacturer.
Red Bull Air Races were the scene of many high-speed racing since 2005. Over 3.5 million people watched the race live last year and another 270 million have seen on TV. This year, races will take place in eight countries on five continents. The next race will be held in Windsor, Canada, on June 6, followed by one in New York (United States) on June 20. In Germany, Red Bull Air race will be held in Lausitzring, on August 8. Pilots will fly over the capital Budapest, Hungary on August 20 and then the season will end in Portugal, on September 5.
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